Menlo Park is a younger, cutting-edge metropolis.

It’s situated within the San Francisco Bay Space, within the southeastern a part of San Mateo County, California, and is without doubt one of the parts of the definition of Silicon Valley.

In fact, the introduction is a lot simply to say that the headquarters of Sequoia Capital is right here.

As a veteran vc that has invested in lots of revolutionary firms comparable to ale, google, , oracle, yahoo, linkedin, and so on., Sequoia Capital has numerous reserve funds.

Within the huge tide of entrepreneurship, if the founding groups strolling on the entrance line are answerable for setting the path and charging into battle, then the enterprise capital funds like Purple Shirt behind them are “strategizing” and on the lookout for alternatives one after the other. And assist entrepreneurs grow to be a actuality.

In different phrases, Purple Shirt really goes out yearly to search out a considerable amount of business groups to spend money on. Within the Hurun World High 100 Unicorn Energetic Establishments checklist, it typically ranks within the high three, so naturally there aren’t so many actions. Kung Fu focuses on a subdivision of streaming media to start out.

The truth is, since that contact with Lehman didn’t match the expectations given by each events, the workforce led by Ellen Deve had no motivation to proceed negotiating progress on this matter. They’ve too many issues to do, settle down For a time period, I suppose I additionally need to speak about it when Firefly burns cash to the purpose the place it might probably’t bear the lack of its fundamental enterprise.

However the boss has quite a lot of work on his fingers, and it is nothing if he does not concentrate. He may be the primary to contact Amber for a suggestion, that’s, Fuller French, the second-level funding director within the pink shirt, however he’s at all times attentive.

In any case, though the pink shirt is a fund system, the quantity of funds reserved by the fund and the assets that can be utilized depend upon the funding advantages of assorted groups. He himself thinks that Amber can grow to be a ladder for his funding profession.

Within the enterprise capital world, there are not a minority of people that have “one night time surroundings”.

He can solely wager extra vitality on one transaction than the pinnacle man can stare at a number of main industries comparable to medical, cellular c, and cloud companies to make a full vary of bets.

Properly, for the common-or-garden Amber, or folks within the circle who really feel that Mann Media, together with Hollywood giants like Common, is silly to enter the Web +, it’s the focus of their consideration.

Sure, the market share of conventional media firms comparable to hulu + amber is way from that of platforms dominated by Web energy comparable to Netflix + YouTube + Amazon. Innovation or the companies of the platform itself, French is extra focused on Mann Media behind Amber.

Particularly with the latest explosion of “Guardians of the Galaxy”, French, who has collected info from all events and vaguely is aware of the factors and censorship mechanism of Hollywood studios for A-type works, has grow to be an increasing number of involved about Marvel or their total manufacturing. Specializing in the output effectivity of the division, he tried to investigate a doable habits.

Though it could appear foolish to make use of evaluation to clarify issues within the artistic area, he at all times feels that Mann Media has mastered a brand new artistic mannequin, or it might probably clarify why they’re at all times extra environment friendly than different established labels. output.

On the desk, a lot of knowledge information collected by newspapers and movie market analysis establishments have been totally turned over by French, however plainly there is no such thing as a artistic legislation in any respect, and even Mann Media at all times goes towards the mainstream. He is invested closely in unique tasks, supporting Mexican filmmakers, one thing that is reasonably alien in at this time’s Hollywood.

French, who was attempting to clarify the cycle, obtained himself right into a psychological dilemma.

Later, he did not need to search for any guidelines to endorse, however merely thought that Lehman was robust, and it was sufficient to persuade the boss to vote for this individual.

He put collectively a doc and a few graphs about Mann Media’s movie and tv enterprise, and went with somewhat braveness.

…

Bizarre.

It stands to motive that movie critics needs to be thought to be essentially the most prejudiced group of comedies, however “Guardians of the Galaxy” means not being dissed, not less than a lot better than these comedies starring Jim Carrey.

The newest problem of the “Los Angeles Instances” leisure version, simply when “Guardians of the Galaxy” broke 300 million worldwide, performed a headline: “An area comedy film cherished by audiences all over the world.”

Within the detailed evaluations, they commented that the movie’s type isn’t novel, however the nostalgic golden music gm, the straightforward and delightful story, and the framework that integrates into the interstellar and universe are all worthy of consideration.

“This film isn’t as boring as followers imagined earlier than, it’s not boring in any respect; for a multi-protagonist story that isn’t standard and must spend pen and ink to make it acceptable to the viewers, this can be a comparatively good film. “

Though the newspaper didn’t say it explicitly, it at all times felt that its subtext was evaluating the efficiency of “Guardians of the Galaxy” with “Inexperienced Lantern”.

The latter was criticized by many followers due to the time spent on the background and character creation with out getting a very good impression. Extra importantly, the field workplace was unhealthy.

In contrast with the conservative “Los Angeles Instances”, the perspective of different newspapers is far more optimistic:

“The overwhelming majority of the media gave the movie good evaluations. The individuals who made this movie should have had a really completely happy second after they have been filming. As a result of on the finish of the yr, to see such a non-pretentious movie is a good expertise. An exquisite factor.” —Wall Road Journal overview

“Guardians of the Galaxy achieved the inconceivable. It took a really unpopular comedian ebook chapter, took it out, remade it, and turned it into a fantastic, playful piece of labor.” —Rolling Stone Evaluation

“James Gunn appears like he is working arduous to make a comedy, and it is a good comedy. Lots of occasions it makes folks smile.” – Boston Globe

“In contrast with Avengers, the movie is extra informal and informal, filled with jokes.” – “Chicago Tribune” Evaluation

“The movie appears prefer it’s half George Lucas, half Chuck Jones. That’s to say, it is an unbelievable mixture of sci-fi, visible results and comedy. Extra importantly, the movie’s The viewing worth remains to be very excessive.” – “The Pioneer” Evaluation

…

Though this movie has additionally been criticized, it’s nothing in comparison with the reward of those mainstream newspapers.

Within the workplace of the boss Ellen Deve, simply within the new week of the movie market, that’s, on December 23, it was collectively created by Steven Spielberg and Peter Jackson, and produced utilizing “efficiency seize + cg animation”. When the 3D cartoon “The Adventures of Tintin: The Secret of the Unicorn” started to be launched, Fuller-French was reporting what he believed to be.

“The excellence of Mann Media’s manufacturing enterprise is apparent to all. That does not imply something? I do know some Hollywood tycoons. Have you learnt what they are saying about Lyman?”

Ellen Deve laughed: “Steve within the Nineteen Eighties and Nineteen Nineties. Many administrators have artistic peaks of their careers, however for folks as gifted as them, the height interval is longer than most individuals.”

“Possibly. However I’ve fastidiously checked the outcomes of Mann Media’s movie and tv division within the three years from 2007 to 2010. It’s apparent that their upward curve could be very apparent. On common for 3 years, the annual income progress charge is 42%. A magnitude that no Hollywood filmmaker has ever finished.”

French took out the information, “For this sort of progress, possibly everybody is aware of that they’ve such an exaggerated efficiency by the success of their adaptation of Marvel, however they’ll begin when everybody isn’t optimistic concerning the worth of the remaining Marvel characters. Not additionally proved Lyman’s imaginative and prescient and skill.

In line with their assertion, “Sport of Thrones” shall be launched in a month or two, and it’s tough for me to suppose that they are going to fail underneath the assist of this sort of knowledge. And for us, if Amber has greater than 1 million full customers and at least 8 million visits, it could be sufficient for that supply.

Initially, in our deduction, to realize this step, Amber wanted not less than 2 years of accumulation, and there was no scenario within the center, and the present loss charge of lower than 10% has been maintained. For the previous two years, Netflix does not know the place it’s going. That is the explanation why we let go and really feel that it’s not worthwhile.

However now plainly it’s doable to gamble. I’ve an 80% likelihood that Firefly will win. It’s not essentially a tremendous enhance, however by way of the output of the undertaking itself, it have to be cost-effective.

Let’s simply say that final yr, they invested lower than 2.5 billion yuan to leverage greater than 20 billion movie and tv income. Cannot it clarify something?

Firefly is on the street to success, and Lehman himself has created too many funding miracles. Disney isn’t optimistic concerning the “Avatar”, and Common isn’t optimistic. He’s optimistic, and Cameron thanked him for his assist afterwards. I believe we are able to utterly win Amber’s A-round shares, as if investing in him, he not often loses. “

“You may have some destiny. It’s kind of like our accomplice within the mainland, Mr. Shen. He likes to look at folks’s bets, reasonably than specializing in knowledge and analyzing environmental prospects.” Ellen Deve quipped.

“I actually cannot discover the legislation of the market to assist my opinion.” French shrugged, “However I do really feel that I am unable to miss it, and my coronary heart tells me that I am unable to miss it. Even when there’s a danger, I’m keen to bear that sort of strain. .”

“Content material creation is stuffed with uncertainty, however the viewers market is common. What an individual likes to look at and what he likes at all times has his personal set of standards for judging. Simply taking the information you gave for instance, Lehmann is absolutely superb. It felt like a pair of eyes trying by the fog.

However what are you going to do? The perspective we gave final time was already apparent, and searching again now, all fools know our pressing intentions. “Ellen Deve stated in a deep voice.

He has been on this enterprise for a few years, and the proudest factor is that he spent 60 million invested in whatsa, and it took 4 years to push it to Fb-

Hongshan can be a member of many Fb funding establishments (by way of proportion alone, it’s not excellent), and this merger and acquisition enterprise, extra of his personal workforce efficiently persuaded Fb to accumulate the moment messaging utility whatsa at a excessive worth of 19 billion Complement its core enterprise map.

Now, the administration of the 2 firms have already negotiated extra clearly with him appearing as an middleman.

Within the context of a excessive likelihood of changing into a truth, Ellen Deve exchanged a complete of 60 million funds in change for 3 billion Fb shares in circulation. Not a nasty wager.

Due to this fact, his personal funding philosophy has at all times been a small funding and a big output. He would reasonably forged a large internet than enter the market with some huge cash, however continuously open up new objectives. This time, there are additionally some subordinates who’ve been working with him for a very long time. persuade.

“Properly, there appears to be no different manner than to fulfill and speak sincerely. As well as, some friends aren’t optimistic concerning the revenue prospects of the streaming media enterprise, and suppose that Netflix’s life won’t be simple if the copyright worth continues to rise. And what concerning the others. That is one thing we are able to make as nicely.”

Fuller-French replied: “I want extra assist, and we are able to at all times speak about it. Now we have all analyzed it. Amber desires to proceed to look at Qi Netflix, and it’ll burn extra money than Netflix in all features. Their present spending Gross sales merely can’t sustain with the market. That’s an actual drawback for them to hunt financing.”

“I hope you learn it proper,” Ellen Deve stated. “I will get somebody to file a report and get assets, however you continue to must get that Lyman Final director, and I do not need to see even bets. The events didn’t get it finished.”

“I’ll.”

…

“We meet once more.”

On the third day after the filming of “Large Shot”, and the second day after Lehman returned to Burbank after having a meal, Ron known as to tell him that the one that had come to him enthusiastically, and the place was in Lehman. mansion garden.

“Sorry, I used to be filming earlier, and I have never been capable of spare any time…”

When Lyman noticed him, he stated politely.

“It is okay, you are busy, and I respect you giving me this chance.”

Fuller French has a decrease perspective than his boss, there is no such thing as a manner, Ellen Deve is a wealthy man with tens of billions of wealth, and he’s not as happy with his energy as compared.

What’s extra, he actually wants an opportunity to speak nose to nose.

“I do not know why your attitudes have modified… er, a bit quick? Did not we are saying final time that we might wait till “Sport of Thrones” goes dwell to see the impact. If there may be nonetheless no conclusion, irrespective of which one among us presents, there’s a lack of mutual opinion. goal, is not it?

Due to this fact, there is no such thing as a want so that you can make such an interview or one thing. I’ll give a normal situation to the surface world at the moment. I welcome anybody who desires to come back, whether or not it’s you or an funding financial institution like ****. “

Lehman actually does not care who provides the financing cash, anyway, so long as the situations are met, anybody may help Amber develop.

“No, we now have a conclusion.”

French discovered that the opposite social gathering’s perspective in the direction of pink shirts was the identical as that of different VCs, and there was nothing particular about it, so he rapidly stated: “We talked about it a very long time in the past, did not we? We needed to take a position at the moment, however there was somewhat delay within the center, however typically, We are able to come again once more and undoubtedly have an settlement.”

After receiving the affirmation of the boss’s funding precedence, he’s not tempted by simply taking chips. “We are able to do it after estimating 13 billion and discovering a platform for site visitors and downloads for you.”

“Sorry, you promised that day and possibly it would occur, however now I do not care about ready for some time. I’ve determined with my workforce to attend for “Sport of Thrones” to be handed over to all traders after it goes dwell. a solution.”

“Do not give it some thought anymore, they’re nonetheless hesitating, we aren’t hesitating anymore. Let’s all make the undertaking collectively, and I can even promise to not intervene within the administration of the copyright of the movie library on behalf of Hongshan.

On this manner, it’s extra handy and fewer restrictive to your growth area than simply counting on the earnings of Marvel and different companies to fill the gaps in new companies. “

“I have to paved the way. Netflix has an excellent relationship with Microsoft. They at all times have a bonus over Amber by way of entry to some ports, however that does not imply we do not have an opportunity. I nonetheless spend a month or two. They’re much greater than us anyway, they usually cannot be a lot greater.”

“However you additionally know the significance of this business to the price of time. The brink for streaming media isn’t excessive, however it’s not low, to not point out chasing an business chief who’s already forward an excessive amount of.”

“I’ve the boldness to chase, so the place did your confidence come from?”

“Content material.” French was agency, “you will have been emphasizing the content material. After I went again, I watched quite a lot of your movie and tv works. When it comes to content material, I believe I underestimated your high quality management of content material. As for Netflix’s content material in The lead in numbers is definitely not tough to catch up, not less than they don’t have an excessive amount of unique content material.”

Lehman smiled, “I sort of know why Purple Shirt has been capable of obtain nice ends in lower than 30 years after coming into the enterprise capital business…”

Turning the subject, UU studying “However will you stipulate the place the cash have to be spent? If I say use your cash to renovate the workplace surroundings, purchase some items after which construct a big server, or just purchase a constructing and a few actual property ?”

“I consider that you simply undoubtedly need to see Amber’s success greater than we do. Due to this fact, we solely need an opportunity to enter the market. We do not care how it’s spent, and we’re at all times rising the added worth.”

Lehman was silent for some time, “I may give you 4% of the shares with the identical voting rights, 520 million, to vow my drainage and different value-added Web traders, and to not intervene within the administration of the movie library. You possibly can Persuade and do it each, and I’ll agree.”

“We are going to ship some administration administrators, and he’ll solely signify us.” Fuller-French instantly provided situations.

“Ha, you’ll be able to assist to go public, you do not ask us to give you skilled skills, however by way of content material, I undoubtedly do not need to hear recommendation from laymen, identical to a few of you’re feeling that media manufacturing isn’t the identical because the Web area. In the identical manner, I don’t suppose folks outdoors the leisure business can converse to our self-made and copyright purchases, not solely your pink shirts, but additionally these traders that we now have attracted, can’t intervene.”

Lyman’s considerably self-deprecating warning.

Along with signings, he’s completely assured solely within the choice and taking pictures.

“Don’t fret, my preliminary work is to advertise Amber… uh, our merchandise are promoted. You possibly can relaxation assured. Until we encounter a significant problem about pricing like Netflix, we usually don’t refute the event of the unique work.” Lunch meant one thing.

“That is it, after you agree, you’ll assist us get the placement suggestions for ports such because the Apple App Market.” Lehmann was somewhat detached.

“Okay.”

Useful resource assist and incubation merchandise, Purple Shirt could be very accustomed to it.