“The bitter plum soup can’t be bought.”

As a way to improve enterprise, Cheng Yun bought a number of days’ value of provides to make bitter plum soup, together with two new giant jars.

Primarily based on at the moment’s gross sales, tomorrow’s enterprise will solely be even higher. Cheng Yun had additionally thought of the technique of shortage advertising and marketing, however he believes that bitter plum soup will quickly be imitated by others. As soon as they now not monopolize the market, the excessive value will turn into their weak point. At the moment, they must undertake a special enterprise mannequin and may now not depend on such gross sales income.

(Siv: when an organization makes you are feeling such as you would possibly miss out on one thing in case you don’t purchase it shortly.)

Subsequently, whereas the product remains to be in excessive demand, they promote as a lot as they will. By saving up sufficient cash, even when the cooperation abruptly ends, they’d have already made a revenue.

Wang Liang has carried out effectively at the moment, and the best way the younger couple interacts exudes the bitter however candy odor of affection. So long as Wang Liang continues to carry out effectively, it gained’t be lengthy earlier than there may be excellent news. Subsequently, Cheng Yun wouldn’t exclude him sooner or later. With extra folks and extra palms, everybody works collectively, making as a lot bitter plum soup as doable.

As predicted by Cheng Yun, after the introduction of bitter plum soup, a lot of folks gathered on the entrance of Yueqiong Tower for a number of days to style it. And people who dined at Yueqiong Tower couldn’t do with out ordering a pot, changing tea with the bitter plum soup.

It may be stated that lately, having the ability to have a cup of bitter plum soup at Yueqiong Tower in Tengyun City has turn into probably the most wonderful factor in the whole Nanming Metropolis. Individuals from different small cities within the metropolis come right here out of admiration, and after tasting it, they unfold the phrase. In just some days, virtually everybody is aware of concerning the new factor known as bitter plum soup at Yueqiong Tower.

At first, Cheng Bao’er was so enthusiastic about incomes a lot cash that he couldn’t specific himself clearly. However steadily, the cash in his pocket grew daily. In comparison with the primary day, it multiplied many instances over. Seeing individuals who got here to purchase bitter plum soup spend cash freely, and a few even paid a excessive value to purchase a cup from another person simply to get their palms on it, he steadily turned numb.

Nevertheless, the great instances didn’t final lengthy. Ranging from the fifth day, the gross sales of bitter plum soup started to steadily decline. Though all of the bitter plum soup introduced in was bought out, it took longer and longer every day. By the sixth day, they needed to wait till late within the night to promote all of the barrels of bitter plum soup.

Cheng Bao’er couldn’t determine the explanation and even took a small sip to style it. It didn’t appear to be any completely different from earlier than, and the shoppers at Yueqiong Tower had been nonetheless having fun with it. So, it dominated out the potential for a style situation.

He needed to ask his older brother, however seeing him unperturbed and unaffected by the gross sales quantity, he nervous that he was overthinking. In the long run, he needed to maintain all of the issues to himself.

Nevertheless, that night, once they took out the substances to arrange the bitter plum soup, Cheng Yun instructed, “Simply make 70% of the earlier quantity, and we don’t must convey the 2 smallest jars to Yueqiong Tower tomorrow.”

Cheng Bao’er was shocked by his phrases, his face turning barely pale. It appeared that his suspicion was true – their bitter plum soup was not promoting effectively!

He nervously requested Cheng Yun, “Huge brother, have folks grown bored with it? Can we proceed promoting? If our merchandise don’t promote effectively, then…”

Cheng Bao’er’s anxiousness was written throughout his face. Cheng Yun patted his shoulder and reassured him, “It’s not our fault.” He paused for a second and defined to the equally nervous Wang Liang, “You should have observed these previous few days that it takes longer to promote our bitter plum soup. It’s not as a result of our product isn’t good. It’s the market’s alternative, a pure decline.”

Cheng Bao’er was confused, so Cheng Yun defined in less complicated phrases, “For those who drink the identical factor day-after-day, you’ll ultimately get bored with it. It’s like consuming rice day-after-day; after some time, you would possibly wish to have noodles for a change or attempt a special taste. It’s regular. Some folks might need grown bored with it, and a few could have tried it out of curiosity however discovered it common and didn’t come again. That’s how it’s.”

Cheng Bao’er couldn’t settle for it at that second, furrowing his brows, he retorted, “However I believe bitter plum soup tastes actually good. Rice is scrumptious too, and I eat rice day-after-day.”

Cheng Yun ruffled his hair and smiled, “However bitter plum soup isn’t rice in spite of everything. Even when it’s scrumptious, you possibly can’t have it as a meal. Furthermore, the promoting value at Yueqiong Tower isn’t low, and most of the people can’t afford to drink it day-after-day…”

Earlier than he completed talking, Cheng Bao’er interrupted, “Then we are able to decrease the worth!”

“The issue doesn’t lie there,” Cheng Yun stated severely. “Bao’er, you must settle for this reality. Not everybody likes bitter plum soup as a lot as we do. Even when some folks prefer it, they gained’t drink it day-after-day. Even when we decrease the worth, we are able to’t make it too low-cost. Apart from, we depend on Yueqiong Tower, and if we wish to decrease the worth, now we have to contemplate whether or not it would downgrade the institution’s fame. Mr. Liu gave us this platform, and we shouldn’t hinder his enterprise.”

“However then…” Bao’er needed to argue, however deep down, a voice advised him that this was the truth – their bitter plum soup was actually not going to promote.

Seeing Bao’er on the verge of tears, Cheng Yun sighed and comforted him, “That is how enterprise works. It’s the consequence I anticipated from the start. That’s why I had you make extra within the earlier days. We promote as a lot as we are able to.”

Bao’er listened to him, and though he felt unhappy, he knew that even his succesful older brother couldn’t keep away from this end result. So he may solely settle for actuality.

He hung his head, trying very dejected. Wang Liang, who was beside him, additionally felt unhappy. Nowadays, Cheng-Ge’er didn’t keep away from him anymore and even shared a number of the cash he earned. Though it was not as a lot as what Bao’er obtained, the quantity was nonetheless appreciable.

This was the primary time in his life that he earned cash by means of his personal efforts. He had hoped that life would proceed like this, and when he saved sufficient cash, he may stand tall and search marriage with the Cheng household. However he didn’t count on that the happiness would solely final for a number of days, and such an excellent factor disappeared identical to that.

He needed to consolation Bao’er, however he didn’t know the place to begin. As he checked out him, he sighed and wore the identical expression of disappointment.

Cheng Yun was virtually pushed to melancholy by their gloominess. He smiled wryly and tapped Bao’er’s brow. “You guys, didn’t I already say that I had anticipated this end result a very long time in the past? Why are you making such bitter faces? Since I discovered this approach to generate income, naturally, I can discover different methods too. Why fear?”

The eyes of the 2 brightened, and their faces had been crammed with anticipation.

“Huge brother, do you could have an answer?” Bao’er exclaimed excitedly, utterly completely different from his lifeless look only a second in the past.

Cheng Yun didn’t deny it. “Primarily based on the present scenario, we are able to promote a number of extra days, however now we have to cut back the amount every day. When it reaches a sure level, we are able to’t promote anymore.”

Bao’er furrowed his brows, desirous to ask additional, however Cheng Yun raised his hand and continued, “I’ll focus on this example with Boss Liu. He most likely is aware of that our gross sales have been poor lately. I’ll suggest altering our enterprise mannequin.”

Cheng Yun’s technique was easy. If promoting on the stall wasn’t working effectively, then they’d swap to bundled gross sales.

(Siv: a advertising and marketing technique the place a number of services or products are supplied collectively as a package deal or bundle, normally at a reduced value)

Lately, the gross sales had declined for 2 causes. One was the explanation Cheng Yun talked about earlier, and the opposite was that some folks within the metropolis began shopping for the bitter plum soup and creating comparable drinks on their very own. Though the style is likely to be barely completely different, it was shut sufficient. So long as the worth went down, most individuals would select the cheaper possibility.

Though decreasing the worth is a simple strategy, it may possibly hurt each events concerned. Cheng Yun doesn’t have the persistence to interact in a value battle with opponents. The one factor he can do is depend on the fame of Yueqiong Tower, a outstanding institution, and straight rework bitter plum soup into an everyday beverage of Yueqiong Tower.

Which means when clients dine on the restaurant, they will select between tea or bitter plum soup. In the event that they go for bitter plum soup, they’d solely must pay a further charge on high of their meal value. On this method, there isn’t any want for a separate promoting level for the soup. Clients can take pleasure in an entire meal with bitter plum soup by paying slightly further.

After expressing his thought, Cheng Bao’er didn’t really feel relieved. He furrowed his forehead and stated, “However on this case, we gained’t earn a lot cash.”

Cheng Yun’s strategy is certainly easy, however as soon as this mannequin is carried out, Yueqiong Tower can straight purchase the recipe for bitter plum soup and make it in-house with out involving them. Even when they deal with all of the preparations, the revenue margin of 1 or two cash per day may not be vital in comparison with what they will presently earn.

Cheng Yun smiled and requested, “Let me ask you, when do you crave bitter plum soup probably the most?”

The 2 people who had been ready for a solution had been not sure why he abruptly requested this query. Nevertheless, Yang Hongjin, who had been silently listening on the facet, immediately knew how one can reply. He eagerly raised his hand and stated, “When it’s actually scorching! Like scorching scorching!”

Cheng Yun smiled and pinched his cheek as encouragement, making Yang Hongjin even happier.

Cheng Yun nodded and stated, “Now that summer season has simply handed and we’re approaching the tip of the season, folks’s enthusiasm for bitter plum soup will lower. Even when we don’t bundle it with Yueqiong Tower, the gross sales quantity will considerably lower. So, it’s higher to make the most of the present demand and promote this product at a excessive value.”

“The strategy I suggest is to ascertain a brand new cooperative association with Yueqiong Tower. This time, we are going to reap nice income and now not want to fret about gross sales quantity.”

Upon listening to this, Cheng Bao’er and Wang Liang exchanged a look and noticed the identical mixture of doubt and anticipation in one another’s eyes.