“Hollywood Legends Director Novels( Discover the most recent chapters!

Similar to the earlier Oscars, as soon as the awards ceremony is over, the scolding battle over the possession of the awards begins once more.

You say this isn’t worthy, I say that isn’t worthy, and ultimately, all of the blame is directed on the academy, and the academy continues to fake to not say a phrase. Everybody could be very expert.

This type of scolding did not contain the corporate’s enterprise, so Lehman naturally did not have the vitality to concentrate. Quite the opposite, after he went to Amber, he additionally bought a chunk of fine information from the managing director Edward.

“Is Apple additionally optimistic about us?”

With the multi-party negotiations in latest days, the traders who’re optimistic about Amber are getting larger and better.

“As a result of the streaming media setting has improved once more, and the existence of self-made dramas has enormously offset the power of content material provide, neither Netflix nor us are so passive.

Additionally, there’s an inside message. I’ve heard folks say that Comcast needs to convey streaming media into the set-top field port. Whether it is true, we may have a wider vary of channels to attach with customers and have higher improvement prospects. After all, the market pattern will deal with the content material phase of streaming media. “

With the assistance of individuals in crimson shirts, it’s quicker to obtain data. Though Laiman can perceive these good causes, he didn’t anticipate that every one features of the replace shall be so quick. Are you all silly?

“Properly, the query now could be, the place is the progress of the negotiations?”

“There are just a few particulars left. It may be achieved in about two days. We may have a gathering with representatives of Google Ventures and Apple. Chairman, do you wish to come?”

“Properly, sure.”

After attending the Oscars, he has no different journey preparations for the previous few days, which is sufficient for him to handle the corporate’s tasks.

Quickly, he met within the convention room with representatives of the 2 events and the workforce within the Los Angeles Regional Workplace of Coopers & Co., which was chargeable for checking out the phrases.

“Mr. Rust, we’re very bullish in your streaming platform.”

The folks at Google are already comparatively acquainted, and the 2 middle-level white folks from Apple got here to greet them politely.

“Sit down, if it goes nicely, we’re all on the identical entrance.”

“Let’s begin, we have talked a couple of occasions, and we have to clear up some issues as quickly as potential.” Edward echoed.

Everybody was now not well mannered, and Yongdao representatives took out related paperwork and distributed them on behalf of Lehman.

“At current, the turnover, complete belongings, and internet belongings of Amber within the first quarter have been mentioned earlier than, and we additionally used a mannequin to infer the retention price within the second quarter. The state of affairs could be very optimistic, as a result of it’s this paragraph. The appreciation of time could be very quick, and I consider there is no such thing as a purpose for us to really feel that it abruptly deteriorates.”

“Sure, our wants are nonetheless the identical. It’s nonetheless site visitors and a few enterprise transactions. In terms of the sphere of streaming media, we should give Amber the most effective therapy.” Edward continued to emphasise this level.

“No, no, we can provide reductions in e-commerce, however you request that you just intentionally information customers to advocate Netflix between Amber and Netflix. Sorry, we will not do this. On this means, the credibility of the Apple Retailer shall be misplaced. A spherical A cannot afford it.” Apple’s folks took the lead.

“The identical is true for us. Netflix’s downloads and person inventory are larger than Amber. We will not ignore the details and intentionally conceal this truth. At most, we put the 2 on the identical degree, and Netflix ranks forward of Amber.”

“However in accordance with our earlier dialogue, you’ll be able to see that the increment and public favorability introduced by “Recreation of Thrones” is multiplied by a mannequin coefficient. We will principally assure that by the second half of this 12 months, members and customers can naturally accumulate. To eight million, that is critically inconsistent with Amber’s valuation right now, is not it?”

“We aren’t denying that Amber is rising at a excessive pace, and the market prospect is appreciable.”

If it weren’t for the efficiency of “Recreation of Thrones”, Apple wouldn’t have opened up a brand new funding battlefield upfront.

In keeping with a sentence of their CEO Tim Cook dinner after studying the evaluation report, “That is undoubtedly an underestimated gold mountain. You’ll by no means remorse discovering a solution to get on the road.”

Apple is so lively that it may possibly dedicate vitality and sources to open up the battlefield within the streaming media area when it’s already competing with many giants for market share and the battle is fierce. Along with valuing Amber, additionally they wish to guarantee the connection with some suppliers. .

The Apple Retailer is their most profitable service neighborhood. Within the lengthy video phase, if there’s an APP that has some involvement with them, its strategic significance is there.

To be trustworthy, Apple has been doing related issues lately, both attracting corporations associated to the subdivision, or rolling up its sleeves and going out in particular person.

As compared, Google’s mentality is slightly regular. The explanation why their executives are prepared to provide Amber some diversion when it comes to downstream site visitors within the core search area of the enterprise is only a solution to trade sources for sources and understand sources. Amber has funding worth, and betting on it now can get enormous returns.

After this was refuted, Edward was already ready, and adjusted his path to proceed to try for advantages, “Properly, you could have your personal advice mechanism, however it’s okay for us to ask for hidden advice home windows similar to search phrases.”

“Our APP promotion, it is no downside to have some good promoting area.”

“As well as, when pushing the drama, some site visitors results? We shall be companions sooner or later, proper?”

“It’s kind of tough. We will not quit different enterprise cooperation for your loved ones. At most, it is only a larger precedence.”

Round every kind of particulars, everybody buckled very rigorously.

In a flash, 2 hours handed, and everybody was slightly drained.

“After chatting a lot, it ought to be no downside.” The folks at Google could not wait essentially the most, “The contract shall be formally signed in 2 days?”

“Deal?” Edward smiled.

“Deal.” Apple’s folks additionally breathed a sigh of aid, “So, we’ll use 390 million money and this massive and small cooperation to get your 3% fairness and precedence of follow-up financing. This understanding is appropriate. ?”

“Can not intrude with the administration of the movie library.” Lehmann pressured.

“Sure, sure, we have now no objection to this, I consider your professionalism in content material, however we can even ship a director consultant to Amber to safeguard our rights and pursuits. This isn’t supervision, simply safety, our folks typically don’t disrupting your day-to-day operations,” stated the Apple consultant.

“So can we.” Google Ventures nodded in settlement.

“I am wonderful with that.”

The financing particulars, a number of events have typically reached a consensus, and the Apple consultant stated critically: “The final query, I wish to understand how you wish to use this financing, simply give a tough concept. As well as, below what situations to start out the B spherical?”

What VCs are most afraid of is that the particular person accountable for the invested firm has no path for the long run. After the true cash has been invested, the investor should hope that each penny may be spent on the leading edge, not messing round, and so they don’t know the following step. what to do.

Actually, there are numerous corporations that want financing to develop up. There may be not such a saying within the trade: 90% of corporations can get into the angel spherical and even the A spherical, however ranging from the A spherical, the B spherical will die 60%; b When it’s the flip of the C spherical, 70% of them die, and by the point they grit their enamel and survive the C spherical, they’re already lower than 5% of the preliminary market.

And the important thing purpose for being eradicated is mostly not the market setting, however the administration of the enterprise itself.

There are lots of people who began a enterprise with a ardour, after which have been hit by actuality or swelled to fluttering or simply counting on a momentary inspiration to do issues. Nonetheless, when these folks ran out of cash, the challenge didn’t obtain the anticipated development, the market share didn’t enhance a lot, and the funding Fang misplaced his confidence, and the challenge principally turned yellow.

And Amber’s financing itself represents a type of independence. Mann Media’s money reserves is not going to be transfused to Amber. Whether or not it’s profitable or not, not everyone seems to be fearful.

“I can assure that at the very least half of this cash shall be spent on increasing new markets and growing movie supply stock to consolidate person selections, and the opposite half shall be fastened bills for technical providers similar to laptop rooms and cloud providers. The plan can burn the cash to the appropriate place to develop the competitiveness.

As for the B spherical, my concept is to launch when 15 million to twenty million paying customers, how about this reply? “

…

The Apple and Google VCs left glad.

The A spherical is nearly finalized, and Lehman is in an excellent temper.

At current, there is no such thing as a bother within the subsequent stage of Amber’s actions. When each site visitors and funds are settled, it may be launched to the Latin markets similar to Britain, the USA, Germany, France and Mexico.

Except for self-made content material, which attracts customers, so long as the Web site visitors port is elevated, the constructive suggestions can’t be underestimated.

First, the picture of the platform is deeply formed; second, customers can consider Amber after they select streaming media apps by way of the advice place, and naturally have the idea for the impression of competing with Netflix for brand spanking new customers, which offsets a substantial a part of Netflix as an trade chief. For different homogeneous platforms, the pure suppression of person diversion.

At evening.

Lehman had Ron arrange a management assembly simply earlier than he was about to signal the contract for the A spherical, inviting Perlman, Bryan, and a few of the spine of the equal division.

Just like the technical workforce, Amber at the moment has greater than 70 engineers, roughly divided into 6 groups and managed by Ron.

When the workers got here collectively, Lehmann first introduced the excellent news on financing, which made the Amber veterans who have been all bundled with corresponding choices slightly excited and filled with vitality.

Afterwards, Lehman led Perlman to the primary seat and continued: “Let’s get to the purpose, at this time’s assembly, there are primarily two issues to be mentioned clearly, the primary is the A spherical that has simply been notified. After getting cash and useful resource assist, there’s a clear aim to additional develop the market share;

The second is concerning the adjustment and new planning of the platform itself. “

Whereas speaking, Lehman wrote on the vertical board: “A spherical and B spherical financing, product structure” these temporary outlines.

“The that means of Amber’s existence, I’m not simply content material to complement the corporate’s copyright enterprise, to do it, I wish to be an in-depth operator within the content material area, and extra importantly, to have the ability to stand firmly on this area, We dare to compete even when we aren’t afraid of competitors, so we have now invested within the A spherical and search strategic allies. Whether or not we will develop sufficient to be certified to ring the bell on Nasdaq sooner or later, I hope that everybody right here shall be inseparable.”

Saying that, Lehman added: “After all, after I communicated with you earlier than, I did not say a lot about a few of the instructions of the product. Immediately, I’m right here as a result of the cash from the A spherical will are available, so let’s talk about it collectively. Ron, come first.”

As Amber’s CTO, he’s already a neighborhood of pursuits, and even profession worth should be realized right here. When Ron Brandon sighed about Amber’s improvement prospects, he additionally initially concluded with a report:

“Our present paying customers have reached 6.7 million, and the annual customers are nonetheless a small quantity, and most of them are month-to-month subscription customers. Nonetheless, due to the existence of “Recreation of Thrones”, the exercise previously few weeks and even the following few weeks may be maintained at 10 million. Relying on the extent, when it comes to outcomes alone, we have now surpassed 5 million customers on Hulu and change into the second-largest streaming media platform when it comes to person inventory (youtube doesn’t rely lengthy video providers individually, and it’s not included within the calculation, and everybody’s enterprise improvement path is totally different).”

Lehman took the lead in applauding, “Sure. However we’re additionally going through the primary problem, tips on how to proceed to extend person dependence or cut back person churn. The massive month-to-month subscription additionally signifies that these customers have the is not going to to resume.”

“Sure, that is one thing we have been engaged on.”

Streaming media, the largest embarrassment is nothing greater than too sturdy substitutability, regardless of from the pattern of background entry or from the person’s private viewpoint, as soon as there is no such thing as a attention-grabbing content material, it’s tough for them to spend vitality on Amber.

Just like the hit “Recreation of Thrones”, though the variety of customers has elevated quickly, there’s a downside of overlap. These folks have been initially Netflix customers, and Netflix cannot learn our home made content material, so that they came visiting for a month-to-month subscription. This type of On the identical time, it’s the most tough to concentrate to how the customers who’re freely chosen by a number of homogeneous platforms preserve them, adopted by these TV customers and the brand new and previous customers who’ve modified the best way of watching dramas below the steering of recent steering, all have related issues.

“That is why we have now to extend the funding and output of self-made dramas, proper? I consider that “American Terror”, which is the successor to “Recreation of Thrones”, can even have good outcomes, after which keep the state of affairs. As well as, purchase new movies Supply content material and increasing enterprise in abroad areas are each good methods to extend person development and retention.” Brian talked about.

“It is a good level, and it’s what we’re able to do after getting the A spherical, however I nonetheless wish to begin with the service itself and improve the sense of belonging to the viewers.”

Lehman nodded and shook his head: “To place it bluntly, streaming media is all about promoting content material, and the distinction is usually in focus, scale, and their respective highlights. Like Netflix, the dimensions is comparatively the biggest and essentially the most full, however all we will present is It isn’t simply wanted, in any other case customers is not going to bounce round.

The idea I wish to specific at this second is just not based mostly on the complement of movie sources, however whether or not we will create some solution to obtain the conquest of customers themselves slightly than the precipitation that means when it comes to service breadth. The previous should be achieved, and the latter should be contemplated and ready with each palms. “

Listening to this, everybody understood.

Co-authoring your earlier query is just not about tips on how to develop person acceptance, however when you consider it rigorously, it appears a bit inappropriate for streaming media to say “indispensability” and “sense of belonging”.

Even Ron, essentially the most tech-savvy, thinks that he has made a mistake within the attributes. Social software program must be indispensable and irreplaceable. It appears that evidently it’s meaningless to entangle and irreplaceable like Amber and Netflix. For the wants of the drama, when you don’t select Netflix, it’s important to select Amber and Hulu. Extra, you need to use a number of. Whichever has up to date good content material will go to which one.

Lehmann did not know what everybody was pondering. He simply felt that with thousands and thousands of comparatively loyal customers, he might develop stickiness based mostly on his future expertise.

“Marketability, sturdy demand, each are indispensable. At current, Amber’s sturdy demand is just for self-made dramas and people unique movie sources that Netflix doesn’t have. There are too few. I’ve an concept…”

A number of technicians, together with Ron, have been in excessive spirits after they heard this, ready for the large boss’s phrases.

“Did not we be taught Netflix’s advice mechanism and person ranking mechanism? The impact has been good. If we add the mechanism and expertise for customers to ship real-time feedback and show them on this foundation, it must also improve customers’ dependence on Amber.”

That is proper, after the A spherical, along with shopping for content material, taking pictures self-made content material, and increasing the server, Lehman’s trump card is the most effective “barrage” mechanism within the dwell broadcast area of station B and the long run hearth.

In Lyman’s eyes, it is a genius concept of ​​emotional wants.

What do audiences watch dramas for?

Fill the void? Kill time?

Within the closing evaluation, it’s nothing greater than the emotional wants of the folks based mostly on their hearts.

Films, TV dramas, video games, novels, and all leisure autos serve folks’s emotional wants, in addition to materials wants on the non secular degree.

The barrage, which was initially registered in Japanese animation, went to Station A, Station B, after which to the sphere of dwell broadcast at residence and overseas, shortly turned essential trick for a lot of community service suppliers. It’s because this mechanism can be utilized in numerous merchandise and features. In addition to, correct bundling evolves into the interplay between the platform and the person.

People are social animals, however they are usually delicate and lonely. Particularly the Web has detached feelings and magnifies the facet of loneliness.

Beneath such a social relationship, particularly for individuals who watch dramas on-line, the barrage, as a product of emotional connection, may also be used as essentially the most direct guiding goal, which cannot solely stimulate the work itself in the course of the viewing course of Customers generate feelings, after which the barrage supplies customers with a channel to share their initially very private feelings and share them with the general public.

Within the technique of sending a non-public expertise, customers not solely get a number of features similar to expression and emotional catharsis, however extra importantly, they will acquire a sense of being acknowledged and responded to.

In different phrases, the emotion itself is related to extra folks by way of the barrage by way of the works, staying for an extended time, and crossing the area. Streaming media is offered by a single content material service supplier, with extra person participation.

Moreover, the barrage can complement the ranking and advice mechanism of streaming media.

Like many songs by Wang Yiyun, and for instance, the movie and tv highlights which might be consistently being mined at Station B, many unpopular motion pictures and songs have by no means been paid a lot consideration. Primarily based on the brink type of the dissemination of the content material itself, they’ve been criticized and out of the circle, and additional. Issue in spreading is decreased.

This alone is of nice profit to the platform itself with large copyright authorization.

Even for these content material suppliers, it’s a win-win state of affairs, they may present a further purpose to the platform, and the causal relationship is just not obscure.

In spite of everything, invisibly, the bullet display screen supplies these producers with a further technique of increasing publicity and publicity, and supplies a comparatively vertical channel for individuals who like to look at motion pictures and TV sequence.

This type of screening permits customers to spontaneously contribute time, cash and emotional screening. I consider you’ll be able to perceive how tough it’s.

Typically, interactivity, connectivity, creativity, deeper impressions, and many others. may be taken care of, and there’s nothing higher than this.

At current, few folks take note of this extra service, and People have all the time been biased towards the Asian area, which is why the supplementary utility of barrage has been out for a number of years. , everybody discovered that its interactive impact is basically nice, and step by step accepted it.

Due to this fact, if Amber can change into the primary APP to introduce the barrage mechanism within the streaming media area, it’ll acquire two extra names below the benefit of the primary mover (the first-person person favor has already been obtained).

…

This idea based mostly on emotional interplay makes everybody’s eyes shine, and the viewing environment that transcends the restrictions of time and area sounds nice.

Though Ron’s group of technical abilities don’t have a considerable feeling for the so-called barrage benefit till it’s confirmed by the market, however the huge boss has such a transparent idea, and he nonetheless talks in such element, and so they all stay up for the addition of related strategies.

“I’ll let the workforce add this service From a technical viewpoint, it’s only a plug-in, it’s not tough, and the corresponding structure ought to be accomplished inside a month at most.”

To be on the protected facet, Ron moved backwards cautiously.

Lehman stated with a smile: “After all, not all customers truly like to look at different folks’s emotions drift by. Bear in mind so as to add it to the non-public adjustment. Should you do not wish to have a barrage, simply flip it off and it’ll not have an effect on the published of the episode.”

“relaxation assured.”

“The following stage, our plan is roughly like this-“

In abroad markets and native markets, proceed to display screen movie sources;

Develop barrage plug-ins, remark choice and like mechanism;

Enhance the proportion and funding of self-made dramas…

With a view to facilitate the following studying, you’ll be able to click on the “Favorites” under to report the studying report of this time (Chapter 1180 Barrage Tradition), and you’ll see it if you open the bookshelf subsequent time!

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