Jeff Zucker is 38 years previous this 12 months, and he’s in command of the TV and media division of New Common. He can positively be considered younger and promising.

In fact, Kevin Turner, the pinnacle of the Interactive Leisure Division, is similar age as him and can be a key goal for the second echelon of the New Common Group.

Barry Diller will retire inside 5 years!

When he retires, President Robert Iger, unsurprisingly, will take over as CEO.

So, who does the place of president and chief working officer belong to?

Because the starting of this 12 months, Dunn has strongly supported the Interactive Leisure Division, not solely specializing in selling Netflix’s enterprise, but additionally rising the analysis and improvement funds of Blizzard, Dolby Laboratories and imax.

It may be stated to be the main target.

Kevin Turner additionally soared and have become a giant pink man round Dunn.

A lot favored.

He’s additionally the pinnacle of a big division, how can Jeff Zucker endure it?

His ambition isn’t any decrease than anybody else!

The group’s focus will not be on the TV enterprise, so he got here up with the most effective and superb plan!

Whether or not it is Dunn Walker or Barry Diller, they cannot even open their mouths to say no!

Certainly, he succeeded.

His evaluation and understanding of Discovery Communications made Barry Diller impressed, and it additionally made Dunn change his authentic intention and wish to pay extra consideration to the TV business.

“Jeff, I’ve learn your report on the acquisition of Discovery Communications, and it is fantastic.” Dunn invited Jeff Zucker into the parlour and handled him as an equal, with out the pretense of management.

Jeff Zucker stated confidently: “I am a TV man, and within the TV discipline, I’ve my understanding.”

Tang En nodded, “Let’s speak about it particularly, what are the improved strategic insurance policies of the exploration and communication firm?”

Jeff Zucker sternly stated: “The USA has essentially the most developed TV community on this planet, and it’s sure to face essentially the most fierce market competitors. The TV channels in the USA are primarily divided into three classes: the primary class is nbc, cbs, fox Complete TV channels reminiscent of , abc; the second class is cnn, espn, mtv, Discovery Channel, which focuses on information, sports activities, leisure, science and schooling, and different skilled channels with apparent discipline distinctions; the third class is hbo, starz, house Slim-cast personalised channels reminiscent of television.”

“Right here, we solely point out skilled channels.”

“cnn and espn each have an enormous consumer base, protecting the USA, and their scores are not any worse than free TV stations. Promoting income is an important half. To not point out mtv, it has an enormous affect on world music. Nevertheless, Discovery Channel is completely different. , it is a documentary channel.”

“Taking the USA for instance, usually talking, the viewing charge of the very best single program of the Discovery Channel is not going to exceed 3%, the market share of the cable TV market is not going to exceed 4%, and the common each day viewing charge of the channel is not going to exceed 0.6%. It may be stated that , such poor scores will inevitably lose the boldness of advertisers, thereby affecting income.”

Dunn nodded, “Though Discovery Communications has a number of channels, it’s primarily the Discovery Channel. This can be a low-priced subscription channel. If the promoting income is inadequate, I’m afraid it is not going to be sufficient to shoot and produce extra wonderful documentaries. “The dearth of fine TV reveals will drive down scores additional, and it is a vicious circle.”

“Sure, a vicious circle!”

Jeff Zucker paused and stated: “As a way to improve income, Discovery Communications has taken two most important measures: first, to extend the value of channel subscriptions; second, to provide extra gimmicky documentaries to realize consideration and improve viewership. .”

Dunn’s face was calm.

Elevating subscription costs is clearly not a good suggestion.

For channels like hbo and starz, the value improve may also improve the value, as a result of this can be a area of interest channel, and it’s specifically aimed on the elite who can afford it.

Nevertheless, the Discovery Channel is completely different. It broadcasts documentaries of humanities, science and schooling, and so on., which aren’t very entertaining.

If this can be a value improve…folks will not watch it!

As for the manufacturing of gimmicky documentaries, Tang En will not be optimistic. This sort of fast success is suspected of ingesting poison to quench thirst.

“That is what you talked about within the report, exploring the techniques of communication firms to their very own demise?”

“That is proper!” Jeff Zucker seemed very assured. “The supervisor of Discovery Media did not acknowledge the benefits and downsides of documentaries in any respect!”

Tang En smiled, “To not point out the shortcomings, boring, sloppy, and lack of curiosity, all of that are comprehensible. What are the benefits of documentaries?”

“sample!”

“sample?”

“Sure, documentaries have a broader world panorama than bestsellers like Hollywood films, Harry Potter, Gone Woman!”

Dunn’s eyes lit up and he already understood what he was going to say.

In any case, he has already mentioned this side in his report.

Jeff Zucker stated: “Documentaries, like cartoons, are usually not restricted by language. Nevertheless, cartoons are of the occasions, however documentaries can transcend time. Documentaries even have broader manufacturing supplies. Discovery Communications has operations all over the world. Nevertheless, as a result of abroad income is just too small, their most important perspective is on the home market, which is placing the cart earlier than the horse.”

“Discovery Channel ought to use the idea of high-quality merchandise to place its merchandise within the world viewers market, in order that its viewers will inevitably broaden a number of occasions, as an alternative of getting 1.5 billion customers, however there are nearly no precise scores. Discovery Channel ought to undertake market-oriented, With knowledgeable operation methodology, every work should be rigorously deliberate and professionally produced, and the viewers should be precisely positioned with a purpose to obtain the aim of world advertising and marketing.”

“To place it bluntly, TV channels reminiscent of cnn and mtv depend on promoting income to make cash. Nevertheless, Discovery Channel should not observe this improvement route. They promote ads, whereas Discovery Channel sells merchandise and documentaries which might be bought all over the world!”

Tang En stated indifferently: “The idea of high-quality merchandise has all the time been admired by starz TV station. We’ve got operational expertise on this space. Nevertheless, easy methods to obtain exact positioning? How do you make sure the financial advantages after excessive funding and huge manufacturing? Documentaries…not films. , TV leisure packages, there is no such thing as a comparable expertise on this planet.”

“Market Analysis!”

Jeff Zucker was clearly ready, and he blurted out, saying: “For each funding, we now have to conduct scientific preliminary analysis – the subscriber demand of this system, product gross sales, copyright purchases, and so on. Then with Discovery Channel because the supply, Produce and broadcast merchandise, and on the identical time obtain the impact of cultivating the product market.”

“If the anticipated purpose is achieved within the early stage, the identical supplies shall be used to additional produce by-product merchandise, reminiscent of audio-visual merchandise, books and periodicals, and so on. Though we bought the Mifflin Publishing Firm, we will perform peripheral licensing, presumably the publishers will Very . The event and promotion of those by-product merchandise are an vital a part of the documentary manufacturing business chain.”

“Within the improvement and integration of the entire set of industries, we must also take note of the event of intangible merchandise. For instance, the tourism, journey, archaeology and different packages beneath the Discovery Channel can plan the theme actions of on-site expertise. By way of the channel promotion of the group firm, to draw many individuals The participation of outside fanatics and abnormal shoppers will undoubtedly vastly improve the identification of the ‘Discover’ model.”

Properly stated.

However this set of theories… how comparable is it to David Sarslav, who took over in 2007 and led Discovery Communications to its peak?

Huh?

flawed!

David Suslav is a TV producer from NBC, and Jeff Zucker…beforehand was the pinnacle of NBC TV Productions!

Is it?

Dunn’s eyes lit up and requested, “Jeff, are you aware somebody? David Suslav.”

“David?” Jeff Zucker was barely startled, ” him?”

Tang En’s eyes brightened, “Have you learnt one another?”

Jeff Zucker stated: “I do know, he was once my colleague, he was one in every of my assistants, he’s very succesful and has numerous fantastic concepts. After I left nbc, I heard that… he appears to have been promoted to the TV manufacturing division. The vice chairman of , the No. 3 actual energy determine.”

actually!

Knew it!

No surprise Jeff Zucker can provide you with such a concept.

It turned out to be the identical vacation spot!

It is all household.

Tang En nodded and stated: “Jeff, I conform to the acquisition of Discovery Communication Firm in precept. You may take full accountability for this case and report back to Barry. The transaction time…shall be set for subsequent 12 months. Within the first quarter, have you ever thought-about the value?”

Jeff Zucker was so excited that he misplaced his stability rubbed his fingers, seemed impatient, and stated, “The value… mustn’t exceed the MGM acquisition!”

Within the newest improvement of MGM’s acquisition, Barry Diller has accredited a $4.2 billion money transaction.

This time, Kirk Kerkorian didn’t reply to refuse.

He didn’t instantly agree, and will nonetheless be ready for different firms to bid.

Primarily Sony.

Discovery Communication Firm, listed in 2005-2006, with a market worth of between US$5 billion and US$6 billion.

Proper now, in 2003, it is between $3 billion and $4 billion.

Tang En nodded and stated: “Sure, at this value, so long as subsequent 12 months, we will eat it comparatively easily. As well as, after the acquisition is accomplished, what do you concentrate on the administration of the exploration and communication firm?”

“This……”

Jeff Zucker hesitated, “I have never thought-about it but. If it actually would not work, I will maintain that place till Discovery Communications is heading in the right direction.”

Tang En smiled, “Did not I point out somebody to you simply now?”

“David?”

Jeff Zucker’s eyes widened.

“That is proper!”

“His {qualifications}, I am afraid…” Jeff Zucker did not fairly imagine it.

Tang En stated with a smile: “You can too function the chairman of Discovery Communications, and let him function the CEO. The place is low, and it’s tougher to poach folks. You may take into account it for some time.”

Jeff Zucker was nonetheless undecided, and it was not good to instantly reject the massive boss’s opinion, so he stated perfunctorily: “Okay, I will check out this case first, after which take into consideration the administration.”

He has already made up his thoughts that he’ll meet with David Suslav just a few occasions in non-public prior to now few months to debate it rigorously.

If it’s not appropriate, he will certainly remonstrate with motive!

(Sanqi Chinese language)